About the role
We are currently hiring a Lead Specialist to manage and optimize our lead nurture process through targeted email campaigns, and to support our newsletter creation efforts.
Requirements
- Bachelor's Degree in Marketing or a related field.
- Exposure to technical/industry content (engineering, electronics, B2B tech, or similar).
- Proficiency with MailChimp or a similar email marketing platform, project management platforms (e.g., Monday), and Content Management System (CMS) experience is preferred.
- HTML newsletter design or editing experience preferred.
- Strong attention to detail; ability to catch inconsistencies in written content, layout, and design.
- Familiarity with graphics and a feel for design.
- Ability to take initiative and work independently while collaborating with other stakeholders and departments — newsletters require a team effort.
- Clear and confident communicator, comfortable working directly with clients.
- Able to collaborate and work closely with teams internationally.
- Proactive in providing status updates and taking initiative when escalation is required.
Responsibilities
- Review the client's campaign portal, ensuring all asset/order requirements are provided to move forward with the next phase of lead nurture campaigns.
- Responsible for client asset follow-up, ensuring timeliness for email deployment and lead completion with campaign duration at the top of mind.
- Content landing page build using the content CMS platform and the client's assets to support lead gen nurture efforts.
- Building of lead nurture emails, ensuring content, branding, formatting, and layout in the newsletter are accurate and within guidelines.
- Reporting and reformatting of lead template into final lead nurture report, adhering to all clients' requirements.
- Oversee and enforce deadlines in every phase of the process — from asset collection, newsletter creation, client review and approval, to email deployment.
- Support in the creation of HTML newsletter operations, asset recruitment, newsletter build, audience circulation build, and deployment.
How to apply
We'd love to hear from you. Send your resume and a brief cover letter to
[email protected].
Include Lead Specialist in the subject line.